Meet RaveGrip™

RaveGrip™ combines an engineered micro-textured grip backing that improves adhesion, with a custom-developed nail shape designed to sit more naturally.

More Inclusive

We also expanded our sizing system to be more inclusive. Everyone deserves nails that actually fit.

Find It

Look for the R on the back. That's how you'll know you've got the real thing.

Our first proprietary mold brings better adhesion, a more natural fit, and expanded sizing. These are the improvements we've been working toward at Rave Nailz.

This is just the beginning of what we're building.

Shop the new RaveGrip™ mold now on RaveNailz.com.

At one point, someone sat down and said:

I've been in line almost two hours to do this. 👀

The Demand

It's a reminder that the nail market is massive. But here's the thing: most of the value is still trapped in services. People want great nails. They're willing to wait hours for them. And that tells us something important about where the opportunity really lies.

The Shift

The real opportunity is turning the manicure from a service into a product. That's the shift we're building at Rave Nailz. Instead of waiting in line for hours, you can get salon-quality nails on your own time. It's why I believe press-ons are the future of the beauty industry.

What's Next

We're not just selling nails. We're changing how people think about manicures entirely. And with new drops like our Gilded Gold collection, we're proving that product can deliver the same impact as a service.

The nail market is huge. The demand is real. And the future belongs to brands that can give people what they want without making them wait two hours for it.

That's exactly what we're building at Rave Nailz.

Check out our latest collections and see the shift for yourself.

In this article, I'm sharing the key themes we covered, a link to watch the full conversation, and the complete transcript below.

What We Covered

This conversation touched on a lot of the real, behind-the-scenes decisions that have shaped Rave Nailz — not just the highlight reel. Here's a snapshot of what we got into:

• Timing and cultural momentum — how the pandemic became an unexpected catalyst for press-on nail adoption, and why the demand stuck even after salons reopened
• Protecting quality while scaling — why I refused to compromise on manufacturing standards, even when it slowed growth, and how that decision protected the integrity of the brand long-term
• The canon vs. staples release strategy — how I structure product releases (think Alexander McQueen runway vs. the white t-shirt at the mall) to honor my artistry while building something scalable
• Creativity as an operational process — how I learned to protect my creative mindset through structure and scheduling, after nearly squashing it entirely by getting too deep in the business

Watch Now

Watch the full conversation below, or click here to watch on YouTube.

https://www.youtube.com/watch?v=0M3ae0oNI4U

Full Transcript

Melanie Barr: I'm Melanie Barr, and today on She Built It, we're going deep with Braelinn Frank, the artist and entrepreneur who turned press-on nails into a cultural movement. Thank you for joining us, Braelinn.

Braelinn Frank: Thanks for having me.

Melanie Barr: Can you pinpoint the exact moment when you realized Rave Nailz wasn't just a side project anymore, but something truly extraordinary?

Braelinn Frank: Well, it was just a pipe dream for a long time. I started as a nail artist, and I started painting press-on nails just for myself and for a few other friends who got interested and wanted to try my nails. But before the pandemic, people were afraid to wear press-on nails. So I was like, this would be such a good solution if people weren't so afraid. But then the pandemic hit and overnight people couldn't go to the salon and all of a sudden they were at home and they were willing to try this new thing. And so that's when people started trying them, and ever since then it's been snowballing. Even as salons started reopening, it just stuck and that demand really stood and it gave me that validation of this really is a solution.

Melanie Barr: I'm a twin mom. I had two five and six-year-olds at home when COVID happened and I was looking for anything, you know, any kind of spa day, any kind of self-care, any kind of anything. And I have a friend who has three boys, they were young, and I would always say, how do your nails always look so good? And she said they're press-on nails and I couldn't believe it because they always looked so good on her hands. And I'm a twin mom and I'm running a business and I was traveling all the time. And I had my nails done for years, but then when I was traveling for two months and couldn't find someone, someone did something that I didn't like and I thought, I'm just taking these off. And when I tried press-ons I thought this is amazing because I can change them all the time, I can rest my nails, and for someone who's busy working or they're a busy mom or also someone that just wants to change their look consistently, press-on nails have been great.

Braelinn Frank: Yeah, you're describing exactly what we've seen and even though it might have been years later, it sounds like you started during the pandemic. I'm loving this wave.

Melanie Barr: How did you keep up with orders and maintain quality control when lockdown happened? Because I assume you started to get a lot of orders probably pretty quickly.

Braelinn Frank: I did get lucky because I had started manufacturing right before the pandemic so I had that base of product on hand, but it was very quick. I need to figure out how to reorder and do this in a way that's because I started with the hand-painted nails, I had this quality standard that I was unwilling to let go of. It had to look like a salon manicure. So admittedly that has definitely slowed down the growth in some places, but at the end of the day it's also really protected the integrity of my brand.

Melanie Barr: And it is your business and it's great that you can have it grow at your pace and in the way that you want to. I'm sure that's hard at times.

Braelinn Frank: Yeah, it's super important to me that I stay founder-led though because otherwise it's just another product. I'm here to make press-ons that are treated as something serious rather than a replacement or something cheap like they typically are. So it's important I stay in control of that.

Melanie Barr: Yeah, and I know when I can't find the ones I want, I'm frustrated. So I understand, you know, wanting to have that detail for the people that buy them. Was there a celebrity that wore your nails where you thought this is going to turn into something really big?

Braelinn Frank: Well honestly we have had a couple celebrities like Avril Lavigne is wearing them in a magazine cover, but I would say honestly it's more the repetitive like maybe it's sort of bigger underground people who everyone really respects or has a cult following, but honestly it's just the repetition of seeing them show up in cultural moments in at festivals at your favorite retailer, like it's really that repetition that's done it more than any one big name.

Melanie Barr: Tell us about the retailers you're in. And for someone who is an artist who is thinking about their art and then has to also switch to thinking about scaling to retailers, do you have advice on that?

Braelinn Frank: So this is actually the way we've started to handle our releases has really opened something up for me. So there were multiple questions in there, but I'm going to get into the most exciting one for me right now. We basically have our canon releases which are kind of like the high fashion moments and then we have our studio staples. So if you think about Alexander McQueen, they have these gorgeous runway pieces, but then you go to the mall and you're going to buy their white t-shirt. That's how I'm thinking about these releases and that's how I protect my art while also being able to scale. Those high fashion releases, the canon releases, they're limited, they're where all my passion goes, and then I also have this scale. We have the manufacturing and everything set up to make just the best everyday nail.

Melanie Barr: And that's so smart because sometimes you're going to an event or you're going out to dinner or you're going out and you want something fun and different, and then other days you just want something that is a daily nail color.

Braelinn Frank: You don't have to think, you just put it on and you know it's going to work.

Melanie Barr: It's so great that you have the best of both of those worlds. You get to still be the artist you are and also scale. Can you tell us about the retailers that you're in?

Braelinn Frank: Yeah, so we're on Amazon right now and we're testing with a few other retailers, so I don't want to put names out there just yet.

Melanie Barr: Yeah, okay, we'll be watching.

Braelinn Frank: Yes.

Melanie Barr: What design almost didn't make it to production but ended up being a bestseller?

Braelinn Frank: Actually this is going to be our more simple styles. There's this one style called Rodeo French and it's just a plain French nail with a brown tip. And I thought oh this'll be cute and fun. No, it's her bestseller. It sells off the shelf anywhere we go and I think it's because it's that everyday style but it's still expressive because it's not just a French tip. That surprised me and then also set us up for our release structure where I can make those two different sort of lanes for designs.

Melanie Barr: How do you maintain the artist that you are? Like do you have a process for do you take time during the week, do you set time aside to make sure that you're staying true to your creativity?

Braelinn Frank: Staying creative while being productive is really tricky and there definitely was a point where I squashed my creativity because I was so focused on the business. Creativity is now an operational process too. And when I did that, the things I was making just weren't resonating because I sucked all the creativity out of it. So my way of handling that is I'm really serious about my routines. Know I'm going to have a day where I handle my finances where I handle all the operational stuff. When I stick to these structures that basically lets me relax into the creative mindset so then I have these big open areas of time where I can be creative because you have to be in that relaxed mindset, you can't rush through it, you can't force it.

Melanie Barr: I think it's that way for a lot of entrepreneurs, you know, they get into the business and then they kind of lose a little bit of sight of what they actually love doing and then they have to set the it's interesting that structure allows for more creativity. I mean I have to block off time on my calendar, I mean it's kind of silly that we have to do this, but as business owners and leaders scaling businesses and doing a lot of things, it really is so important to block off that time and say, okay, I'm going to let my mind go, I'm not going to get distracted, you know, I'm going to spend the time doing the things that I truly love. What was your biggest fear as you started to scale? What was the most scary part of that?

Braelinn Frank: Well like I said I started hand-painted so just losing that the integrity of the product. That was my biggest fear. But I'm able to do it, I mean I think I'm the most picky person in the manufacturing that any of these factories have ever dealt with. But we make it happen. I was terrified of that, but it's worked out.

Melanie Barr: It's important though because you're putting out your quality and your brand and you want it to reach people in the right way.

Braelinn Frank: Yeah, exactly.

Melanie Barr: What design trend have you refused to do no matter how popular it is?

Braelinn Frank: I seem to be the go-to person where people love to send I feel like there's these trends on Instagram of like look at this crazy nail art and it's like I don't know, like the nail is a fork and it's a person eating spaghetti or something crazy like that. So that's an extreme example but I will never make something that's like look what we made into nail art. Like that's not the vibe. I'll never do that type of thing. There will never be a wow factor. It will be always truly design like something I would want to wear seriously.

Melanie Barr: What legacy do you hope Rave Nailz leaves in the beauty industry and what would you like to see next for Rave Nailz?

Braelinn Frank: I hope that we exist as proof that press-ons don't have to be something that's unserious and that they can be treated with as much respect and as anything else in design, whether it be fashion or any other highly functioning beauty product. So that's our legacy and what's next is to continue to improve the product. We have new technology we're releasing in March, so I'm really excited about that. Just continue to improve and and make it better every.

Melanie Barr: Yeah, and even people can go get their nails done but then they can take time to let them rest and then during that time they can do the press-ons. So I love the press-ons I'm such a big...

Braelinn Frank: Well it's funny you said that it's like giving your nails a break because the press-ons are actually the most gentle thing you can do for your nails because the glue naturally erodes by itself versus anything else you have to remove it with an acetone or or a tiny saw. We've all been there. Yeah and hopefully I mean I think people can just wear them instead of going to the salon eventually. I think sometimes that's just a mental block but they will last for two weeks and then you can put on a new set.

Melanie Barr: I'm a big fan. I mean I remember taking my nails off looking at my nails thinking they need a rest and they need a break and then I just really never never went back. So I'm a big fan I have not tried yours but I cannot wait to try them.

Braelinn Frank: I hope you get to soon because I'd be curious about what you think and how they compare.

Melanie Barr: Yeah, and speaking of that, can you thank you for joining us today. Can you please share with us how and where we can find you?

Braelinn Frank: Yes, so you can shop our nails on Amazon Prime and you can also shop them on our website where we will have limited releases occasionally. So that's ravenailz.com and our Instagram is the same, it's just Rave Nailz all one word. We'd love to see you there.

Our collection features designer nails that look and feel like a professional salon set, minus the appointment, the damage, and the time commitment.

Let's dive into the must-have sets that have our customers raving (pun intended).

Rodeo French Nailz

Brings a fresh twist to the timeless French manicure.

• Short oval set with natural nude base and rich brown curves
• Designed by real nail artists to mimic a fresh salon set
• Curved shape that flexes comfortably to your nail
• Chip-resistant finish and high-hold glue
• Lasts two weeks or more
• Perfect 5.0 rating from 21 reviews
• $23.00

Click here to purchase

Glazed Nailz

A masterclass in minimal.

• Short oval nails with soft, semi-sheer nude and subtle gloss
• Developed over 10 years to nail the look and feel of a real salon set
• Flexible curve that hugs your natural nail
• Perfect solo for a polished reset or layered between bold designs
• Flawless 5.0 rating from 20 reviews
• $20.00

Click here to purchase

Midnight French Nailz

Take the classic French and flip it.

• Matte black base with glossy jet-black tips
• Short oval shape that mimics a salon manicure
• Crafted by real nail artists
• New chip-resistant topcoat holds for two or more weeks
• Signature Arch box packaging
• Rated 4.9 from 25 reviews
• $23.00

Click here to purchase

The Classic Nailz

Matte black, short stilleto, and endlessly wearable.

• Sculpted for a natural fit
• Finished to hold through whatever the night brings
• Minimal effort, maximum impact
• Bold, timeless look without any fuss
• 4.4 rating from 14 reviews
• $20.00

Click here to purchase

Disco French Nailz

Sheer, sharp, and just a little starstruck.

• Short oval set with semi-nude base
• Inky black tips with twinkling star details
• Catches the light like a disco ball
• Moves with your natural nail
• Chip-resistant topcoat for long-lasting wear
• Signature Arch box packaging
• 4.9 rating from 14 reviews
• $23.00

Click here to purchase

Coquette Nailz

Flirty, sweet, and sharper than she looks.

• Soft pink cat-eye base on short oval shape
• Glossy black bows on every nail
• Designed by real artists to mimic a salon manicure
• Tapered shape hugs your nail for seamless fit
• Long-lasting and chip-resistant
• Signature Arch box packaging
• 4.6 rating from 7 reviews
• $23.00

Click here to purchase

Equinox Nailz

Clean gold-tipped French manicure with a twist.

• Rave Nailz signature nude base
• Perfectly sculpted gold tips that match the Solstice set
• Refined, minimalist, and versatile
• Perfect alone for everyday elegance or mixed with Solstice
• Gold foil moon phases packaging with cool-toned matte finish
• 4.7 rating from 3 reviews
• $23.00

Click here to purchase

Buy Now!

Every Rave Nailz set includes:

• 24 nails in a full range of sizes
• Nail glue and a nail file
• Drugstore press-ons you could never get at the drugstore
• Master-crafted, press-on ready, and designed to last

Shipping benefits:

• Same-day shipping if placed before 12pm CST (M-F, excluding holidays)
• Express shipping available at checkout
• Free US shipping on orders over $50

Conclusion

Rave Nailz offers designer press-on nails that deliver salon-quality results without the salon price tag or time commitment. Key benefits include:

• Carefully crafted by real nail artists for a natural fit
• Long-lasting wear with chip-resistant finish
• Styles for every mood and occasion, from timeless French tips to bold statements
• Two weeks or more of wear with flexible comfort
• Near-perfect customer ratings across the board

Our customers consistently rate our products highly, with many sets earning scores above 4.5 stars. The quality speaks for itself. Every detail matters, from the curved shapes that mimic professional manicures to the signature Arch box packaging that keeps your nails safe and stylish.

Ready to elevate your nail game? Shop the full collection on our website and discover your new staple.

Wild design gets attention.

Safe ones move faster.

But the ones you cannot forget?

Those are the ones that make you feel something.

As a founder and artist, I have learned how important it is to do both.

Designing Dual

At Rave Nailz, I design for two people:

• The customer who wants wearable art they can reach for daily

• And the version of myself who fell in love with nails because they were weird, wild, and expressive as hell

Coming January

This January, we are releasing something bold.

Not because the market asked for it, but because I did.

This is the kind of design that keeps me in love with what I do.

And it turns out, those are the ones people talk about long after the product sells out.

Conclusion

This January launch is not about following trends or playing it safe.

It is about creating something that makes you feel, something that reminds me why I started, and something people will remember.

Follow me on Instagram or LinkedIn for more.

Rave Nailz is my passion project that started from a simple idea.

For more information, visit our website, and be sure to follow me on Instagram for exclusive drop announcements.

Rave Nailz is my passion project that started from a simple idea.

My Journey

It all started with a passion for hand-painting nails. Now, I find myself leading a company that’s innovating the entire press-on experience. My story is one of passion and vision, and in the article, I explore the steps and decisions that have shaped Rave Nailz into what it is today.

The Future is Press-Ons

I truly believe that press-on nails are not just a trend but the future of nail care. I predict that traditional nail polish will soon be considered “old-fashioned” as press-ons continue to advance in quality and design.

Our Commitment to Salon Quality

At Rave Nailz, we are committed to creating press-on nails that rival the look and feel of a salon set. Every detail, right down to the individual brushstroke, is something I personally consider to ensure a flawless and professional finish for our customers.

My Vision

Looking back, my journey from hand-painting nails to building a leading beauty-tech brand has been inspiring. My vision for the future of press-on nails is clear: they are the future.

With a deep commitment to quality and innovation, we’re changing the way people think about nail care.

I invite you to read the full story in Authority Magazine and discover more about how I’m working to revolutionize the beauty industry.

Follow me on Instagram and LinkedIn for more.

This was an incredible moment for us. Every single model wore Rave Nailz, a huge milestone for our brand and a true testament to how press-ons are redefining what’s possible in beauty and fashion.

Table of Contents

Toggle

The CollaborationFlawless ExecutionOur Driving ForceConclusion

The Collaboration

We are so proud of this partnership with PatBO.

Seeing our nails complete the looks for the stunning Latin Soul collection was a dream come true.

Flawless Execution

I’m incredibly grateful to PatBo for trusting our artistry.

A special thanks also goes to our nail tech team for their flawless execution backstage to make sure every detail was perfect.

Our Driving Force

This collaboration reflects exactly what drives Rave Nailz.

We are all about bridging high fashion and accessible innovation. We believe everyone deserves to have runway-ready style.

Conclusion

Our partnership with PatBO at New York Fashion Week was a landmark moment, showcasing how our press-on nails integrate perfectly into the world of high fashion.

This event proves that accessible beauty and innovative technology have a firm place on the runway.

Here’s to more moments where beauty tech meets runway magic.

Follow me on LinkedIn for more updates and content like this.

We discussed how press-on nails are set to become the new standard, moving beyond basic looks to embrace true artistry and self-expression.

Soon, the traditional paint-and-dry method will seem old-fashioned.

Click here to view the full article, or keep reading below to get a glimpse of the interview.

The New Salon

Press-ons are literally going to replace the salon. We are the new salon manicure.

My journey with Rave Nailz started because I wanted amazing nails without the salon price tag. It was hard to get appointments with the nail artists I liked to get the cool looks we now see everywhere, even on the red carpet.

People are moving past basic nails; it's all about the artistry now.

Expressive Artistry

Beauty is not just about fixing things anymore, it's a way of self-expression.

That idea is the foundation of Rave Nailz. We’re the first brand to replicate true nail artistry in a press-on format. Our nails are designed with dimension, artistry, and quality.

They are also made to look and feel like an actual manicure.

Humble Beginnings

I started an Etsy shop nearly a decade ago, before press-on nails were mainstream. I very quickly started to see demand.

My first wholesaler order was from Dolls Kill, and I hand-painted every single set with the help of my friends. I used the money from those orders to start manufacturing six styles, and then the pandemic hit.

Pandemic Push

All of a sudden people were down to try press-on nails. It was an experimental time and people were sitting at home and couldn't go to salons.

I was able to really ramp up the business during that period.

Trend Spotting

Nail trends are always changing. I am personally so into art and fashion, so I'm able to predict what's happening next.

• Currently, 3D elements are all the rage in the nail world, a void Rave Nailz is uniquely filling in the press-on market.
• This includes hand-painted brushstroke effects, reflective chromes, and the mesmerizing "cat eye" effect, which gives color depth and a metallic shimmer.
• I’m really excited for our holiday styles because we’re combining that effect with gold metallic details.

Brand Expansion

While Rave Nailz started with an alternative aesthetic based on my background, the brand is now expanding its horizons.

We’re branching into other styles for the Y2K-Gen Z generation, including colorful and expressive designs. I love going to music festivals, so there is a load of inspiration there. I started in the music industry doing graphic design and art. I also enjoy traveling and gather inspiration from that as well.

Authentic Connection

Rave Nailz thrives on authenticity and a deep connection with its customers. We're real.

As a founder, I’m very involved and I talk directly to the customers. I’m on Instagram, in people’s DMs, because I genuinely want to be.

If they have a question, I want to talk about it. I feel like people see and feel that and connect with it.

Sustainable Future

Looking ahead, I believe press-on nails are not just a trend, but the future of how nails will be done. They are a more sustainable way of doing nails.

Our products are always vegan and cruelty-free, and we are making ongoing efforts to improve our packaging sustainability as the brand continues to grow.

We have four new collections in the pipeline, each promising enhanced fit, natural aesthetics, and impressive durability.

Conclusion

In summary, the conversation with Drug Store News covered our journey from a small Etsy shop to a brand that is redefining the nail industry.

We are focused on artistry, connection, and sustainability, proving that press-on nails are the manicure of the future.

We are consistently pushing the boundaries of what press-on nails can achieve. Rave Nailz is currently available on our website, in boutique locations, on Amazon, and at Follett Bookstores on college campuses, with a major retail rollout planned for the near future.

To read the full interview, check it out on Drug Store News.

I created my press-on nail brand to bring high-quality press-on nails to everyone.

This has been a long time coming, and we couldn’t be more thrilled to make our products even more accessible to everyone.

Select styles are now available for purchase, and yes, that means you can get your favorite press-ons with that fast Prime shipping we all love.

Now on Prime

One of the best parts about this launch is that our nails are available on Amazon Prime.

We know that when you want your nails, you want them fast! That feeling of knowing your order will arrive in just a couple of days is unbeatable.

Now, getting your hands on a fresh set of Rave Nailz is easier and quicker than ever.

A Trusted Platform

Getting listed on Amazon wasn’t easy, and honestly, that’s a good thing!

The process is incredibly strict, and they verify everything to make sure that I am the legitimate brand owner and that our products are the real deal. It was a tough process, but it’s reassuring because it means you can trust the products you find on their platform.

We’re proud to have met their standards and to be a brand you can count on.

Conclusion

This is a huge step for us, and we’re so happy to be able to reach more of you through a platform you already use and trust.

We can’t wait for you to see what we have in store.

Ready for your next set? Head over to our Amazon store and get your Rave Nailz with Prime shipping today!

Want to read more? I’m also on Instagram, LinkedIn, and Patron View.

Rave Nailz is my passion project that started from a simple idea.

This is part of a test run with Follett, a company that runs over a thousand campus stores, and we are so excited to see how it goes.

Our goal has always been to connect with people who love unique, expressive styles, and we know that’s you. We can’t wait to become a part of your campus life!

The Backstory

This amazing opportunity came about after I won an Indie Beauty Award last year. I was invited to speak at a major conference about my vision for Rave Nailz.

After I got off stage, a distributor from Follett approached me, and that conversation is what led to this launch. It’s proof that sharing your passion can open incredible doors!

Find Us Here

This is just the beginning, but for our first wave, you’ll be able to find Rave Nailz at the official bookstores for Indiana University, Texas Tech, Virginia Polytech, Stanford, Georgia State, and Washington University.

We’ve even created a full retail display and custom fixture just for our products, so you won’t be able to miss us!

Perfect for Students

We truly believe college students are our perfect audience. You want fun, expressive, and unique nail designs that fit your style, but who has the time or money for a nail salon?

Press-on nails are the perfect solution, and we’re so excited to bring our “fashion nails” directly to you on campus.

Conclusion

We’re so grateful for this partnership and can’t wait to grow with you. If this test run goes well, you could see us in a thousand more bookstores soon!

Want to read more? I’m also on Instagram, LinkedIn, and Patron View.

I’ve transformed my artistic talents into a thriving business that’s redefining the press-on nail industry.

Here’s the story of how it all began and what makes Rave Nailz special.

From Music Industry to Nail Art Pioneer

My journey began as an artist who moved to Los Angeles after college to work in the music industry.

As an EDM enthusiast and frequent raver, I wanted stunning nails for events but found professional nail art was either unavailable or prohibitively expensive.

I was going to raves and didn’t have much money, but I wanted my nails to look amazing.

This was right when nail art started appearing on red carpets, but it was nearly impossible to find salons that could do it—and if you did, it cost so much.

My solution?

I started painting my own nails. When I discovered blank press-on nails on AliExpress, I ordered them and painted about ten sets, loving how they looked and felt.

This personal project evolved when I decided to list my creations on Etsy, which quickly gained traction.

It just kind of snowballed from there. After receiving wholesale orders, I began hand-painting all the nails myself until demand required hiring friends to help.

Just before the pandemic, I moved into manufacturing—perfect timing, as press-on nails exploded in popularity during lockdowns.

Since then, Rave Nailz has grown into my full-time business.

One of Rave Nail’z signature looks

The Press-On Revolution: Easy Application, No Chipping

One of the most appealing aspects of press-on nails is their simplicity and durability.

Unlike the salon experience that requires specialized equipment and UV lights, my application process is refreshingly straightforward:

1. Buff your natural nail with a mini nail file
2. Swipe nails with acetone to dehydrate them (even if nothing is on them)
3. Apply a small drop of glue to the nail
4. Press on the nail and hold for about 10 seconds
5. File the edges of the press-on for a custom fit

It’s so easy to do. I’ve done it in an Uber before! The advantages extend beyond ease of application.

Unlike traditional nail polish, press-ons don’t chip. They typically last around two weeks, sometimes extending to three weeks with proper application.

The longevity increases significantly when avoiding water for the first hour after application—I recommend applying them right before bed for maximum staying power.

Standing Out in a Saturated Beauty Space

The press-on nail market has seen explosive growth, particularly since the pandemic, when more people tried them and discovered their benefits.

But what differentiates Rave Nailz in this expanding market?

The difference between our nails and other press-on nails is that we’re not created by a marketing company. I am an actual artist and used to be a nail art professional.

I created this from a genuine need and passion for nails, while these other companies are basically fast fashion in press-on form.

We communicate this authenticity through elevated packaging, exclusive artist collaborations, and positioning ourselves as an authority in the field.

The quality isn’t just in the designs but in the nails themselves—being high quality, long-lasting, and natural-looking.

Crystal flame nails set

Balancing Creative Expression with Commercial Success

As Rave Nailz has expanded into major retailers like Urban Outfitters, I’ve had to navigate the balance between artistic expression and commercial appeal.

Our French Twist Collection, which sold well with mainstream retailers, wasn’t necessarily a hit with our core followers.

This experience has informed our approach to an upcoming launch in college bookstores with Follett, where displays will be organized into three categories: mainstream styles, artsy designs, and what I call “insane style.”

The mainstream nails have already been done, but we’re doing them better.

It’s not just about the art on top. It’s about the nail itself being really high quality, long-lasting, and natural-looking.

This strategy allows us to appeal to a broad audience while maintaining the creative edge that attracted our original fans.

The Witchy Aesthetic: My Signature Style

When asked about my favorite creation, I have to highlight our witchy aesthetic, particularly the Cast the Spell set—one of the first manufactured designs that remains popular.

I’m personally very witchy and spiritual, and the nails have runes and sigils on them that I designed. There’s no other nail artist, period, doing a style like that.

This distinctive style, along with our broader occult collection, has become a signature look for Rave Nailz.

It reflects my personal interests while creating something unique in the market that also coordinates with our branding.

Cast the spell look

Conclusion

What started as a personal solution to expensive nail art has evolved into something much bigger than I ever imagined.

Rave Nailz represents the perfect intersection of artistry, practicality, and authentic connection to subculture.

As press-on nails continue to gain popularity, I believe they’re going to become the preferred choice for more and more people.

They don’t chip, they’re healthier for your nails, they’re pre-made and then applied—making them the perfect solution to the traditional nail problems of durability, cost, and convenience.

Want to read more? I’m also on Instagram, LinkedIn, and Patron View.

Related Reading

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  Why I Believe Press-Ons Are the Future of the Beauty Industry

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  My Feature in The New Yorker: The Press-On-Nail Renaissance

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  Drug Store News Interviewed Me!

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  Rave Nailz is now on Amazon!

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Rave Nailz is joining forces with premier music festival organizers to bring our unique press-on nail art directly to festival attendees through exclusive beauty bar experiences.

Our EDC Las Vegas Partnership with Insomniac

We’ve partnered with Insomniac, one of the world’s leading event production companies, to debut a Rave Nailz manicure bar at Electric Daisy Carnival (EDC) Las Vegas, their flagship festival.

This collaboration is particularly special as we’ll be featured in the artist lounge, offering our services in a dedicated beauty bar setting.

This isn’t just a vendor booth—we’ve been invited by Insomniac to set up a beauty bar where we’re providing a service directly to attendees. It’s a true partnership with the festival.

EDC Las Vegas is one of the largest electronic dance music festivals in the world, known for its immersive experiences and cutting-edge production.

Having Rave Nailz present in this capacity is incredibly exciting for us and highlights the growing trend of beauty services becoming an integral part of the festival experience.

Our Relentless Beats Partnership

Building on this momentum, we’ve also secured a partnership with Relentless Beats, another major player in the electronic music scene.

Beginning in October, Rave Nailz will host beauty bars in VIP lounges at multiple Relentless Beats events.

These partnerships represent years of networking and relationship-building within the electronic music community.

As someone who’s been an active raver in the scene for over a decade, these collaborations are particularly meaningful to me.

What Festival-Goers Can Expect

Attendees at these events can look forward to receiving our signature Rave Nailz press-on nail designs, known for their eye-catching aesthetics and quality craftsmanship.

We’ll be providing unique, festival-ready nail art that perfectly complements the vibrant atmosphere of music events.

Future Collaborations and Partnerships

Looking ahead, I hope to expand our collaborations and partnerships with festivals beyond beauty bars, potentially creating custom nail collections specifically designed for events.

Hopefully, we’ll do lots more collabs with festivals in the future, like making custom nails and special collections for specific festivals.

For me, these partnerships represent the perfect intersection of my dual passions for nail art and electronic music culture, bringing my artistic vision directly to the community that inspired it all.

Stay tuned for updates and photos from these events!

Visit our website or follow @RaveNailz on Instagram to see more stunning nail designs and keep up with the latest collections and events.

I created my press-on nail brand to bring high-quality press-on nails to everyone.

About Beauty Connect LA

Beauty Connect LA, a yearly trade fair and conference held in Los Angeles, is a global nexus for the beauty and wellness industries.

This event unites professionals, brands, and investors to exhibit cutting-edge trends, products, and services in beauty and personal care.

Its main objective is to cultivate collaborations, spur innovation, and facilitate business growth within the beauty industry.

Nails as a Canvas for Creativity

From Cleopatra’s bold red nails to today’s cutting-edge designs, one thing is clear: nails have always been a canvas for creativity.

But the traditional salon model? It’s overdue for a revamp.

Me speaking at Beauty Connect LA

Connecting with Industry Visionaries

I am honored to connect with forward-thinking leaders and creatives who believe in bringing this industry into the future.

The Next Chapter

Wearable art is the next chapter, and I’m proud to be part of it. 💅✨

Follow me on LinkedIn for more content like this!

Special thanks to Nick Gray, Patron View, and his team for helping me build this site.

Rave Nailz is my passion project that started from a simple idea.

As a nail artist and founder of Rave Nailz, I was thrilled to have my work highlighted in such a prestigious publication.

My Signature Style

The article specifically mentioned my “Rodeo French” style—my kicky spin on a French manicure where the half-moons are saddle brown.

This distinctive design has become one of my signature looks and represents the creative innovation happening in the press-on nail industry today.

New Yorker Feature

I was recently featured in The New Yorker

The Evolution of Press-On Nails

It’s exciting to see how the industry is evolving. Even longtime drugstore brand Kiss has stepped up its offerings.

The article noted how Olympic gymnast Suni Lee wore their newly released gel French tips when she competed in Paris this summer.

Practical Application

As mentioned in the article, I usually apply my press-ons on the subway—it takes ten minutes, and it’s quite meditative.

With proper application, each set can last up to two weeks, though I keep a tube of nail glue with me in case of any pop-offs.

I like to think that Dolly would approve.

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Special thanks to Nick Gray, Patron View, and his team for helping me build this site.